Capture Attention and Engage Your Visitor
First impressions count!  Your website must be a high quality, entertaining, media-rich environment that attracts and engages your visitors so they peruse your website.  If your visitor is confused, bored, or just not interested, it doesn't matter how much great content you have... they're not staying!

Compel Immediate Interaction
Your website must have compelling content that connects with the visitor, which then invites and compels them to leave their contact information. Presenting the right amount of pertinent information with the opportunity to receive more is an optimal way to compel visitors to interact with you.

Be Easy to Manage with No Technical Experience
Your website must be simple to manage with little-to-no technical experience required.  Easy to control and quick to update - so your content, photos and information is always fresh and up to date.

Showcase Active Listings - Whether Yours or Another Agent's
Your website must have the ability to showcase any featured properties - not just your own listings.  

Include Prewritten Reports needed for Lead Capture
This is just one way to compel interaction... your website must have fantastic content that fish-hooks the attention of home buyers and sellers, so they request more information.  Offering excellent free reports is one avenue to capture leads. Using the right bait brings the right fish!

Be Professional, Clean and Personal
Your website is an extension of you online - it must present you as a professional top producer, and it should enhance your business image.  There's a good chance your online visitor does not know you, therefore your website must promote you as the agent of choice. standing out from the crowd.


In addition your website should...
 • Have contact forms throughout the site to capture leads everywhere they go
 • Immediately respond with a custom email to all visitors who submit their info
 • Have smooth integration with your MLS-IDX for home search
 • Offer unlimited Landing Pages to drive traffic to your site
 • Have a unique domain name with custom email addresses
 • Be search engine friendly
 • Have great customer service  ...your website company should offer free training, free
  assistance, prompt answers, and guarantee satisfaction to empower you as a professional
  online!